Young people are the biggest consumers of pirated digital content

MANILA, Philippines — Results of a survey by the Intellectual Property Office of the Philippines (IPOPHL) have shown that young people consume the most pirated digital content among different age groups.

IPOPHL chief executive Rowel Barba told attendees of the second major intellectual property forum held recently that he is the youngest of the five age groups who most support pirated digital content .

Of 1,000 respondents to the survey conducted with the World Intellectual Property Organization last year, Barba said that 28% of those who downloaded free movies, 14% of those who read free e-books and 35% of those who downloaded free music came from the youngest group segment, with 18 and 19 year olds.

Ease of access to free content and having peers do the same are among the reasons cited by some young respondents for their consumption of pirated digital content.

“Given these findings, working to create an intellectual property-aware and respectful generation must be at the top of our nation’s agenda. We must take active steps to help them understand the importance of intellectual property as young as they are,” said Barba.

Barba said IPOPHL’s ongoing work to develop an ongoing site blocking regime should prevent young people and others from accessing piracy sites.

In addition to encouraging young people to stop supporting IP infringing practices, IPOPHL will also continue its efforts to promote the creation of IP assets.

“As young people are the biggest internet users and technology adopters, we believe they are in the best position to take on the challenge of leading the Philippines into a bright digital future,” Barba added.

Through its Young IP Advocates (YIPA) program, IPOPHL promotes respect for intellectual property rights among young people and encourages them to create their own high-value intellectual property assets.

With 14 clubs established in 47 YIPA member schools, IPOPHL seeks to provide an IP policy framework to guide clubs.

Barba revealed that the IPOPHL will soon be creating IP policy guidelines for the growing network of IP Clubs to ensure the effectiveness and sustainability of their awareness campaign.

“In the near future, we hope that these IP policy guidelines will also include standards that will increase IP filings among YIPA members and create more IP rights holders as young as students. high school,” Barba said.

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