XpoNorth’s fall / winter online program to inspire the Highland creative community


Mojo Nation founder Billy Longsworthy will be among the webinar guests.

Highland creative economy support organization XpoNorth will launch its fall / winter program next month as part of its year-round support for creative businesses in the Highlands and Islands.

The new program focuses on three key areas: sustainable business development, history and design and digital heritage and will see a range of industry experts offer free practical advice to the local creative industry. .

The sustainability series will begin in early October.

During a sequence of three webinar workshops, participants will explore what it means to be a sustainable business, how it will transfer into the future of modern businesses, and the kind of support available for innovative initiatives in a difficult market.

Clare Campbell of Barbary Thistle.
Clare Campbell of Barbary Thistle.

The first session will be moderated by a number of key speakers, including Dr Abigail Hird from KTN and circular economy expert Lynn Wilson. The webinars will also hear from those who have successfully designed and launched sustainable products, including Izzie Erickson of Apparel Exchange, Glasgow, Scott Dickson of Phoxx Water and Clare Campbell of Prickly Thistle.

In October and November, the series of stories and conceptions is inspired by speakers, including Patrick Moser, editor and curator of Villa (Le Lac) Le Corbusier; Billy Langsworthy, founder of Mojo Nation and co-founder of Brands Untapped; and business partnership specialist Ken Pratt as they discuss valuable stories on topics relevant to business and design.

Sessions include an insightful look at brand licensing, the benefits of designing the perfect strategic partnership, and advice on presenting design and architecture to the public.

Those interested in heritage will have the opportunity to work with Wouter van der Horst, museum educator and media technologist, who will lead two workshops on the Story-First museum. Wouter, Founder of We Share Culture, Head of Content and Learning at Smartify and Research Associate at MediaCollege Amsterdam, will examine how to design meaningful online experiences, crafting a strong and achievable content strategy to turn that strategy into formats. based on audiences and platforms that work.

Tim Wright, XpoNorth Digital Sector Specialist.
Tim Wright, XpoNorth Digital Sector Specialist.

The program concludes with a series of Heritage Hangouts, led by XpoNorth heritage specialist Nicola Henderson and digital specialists Dougal Perman and Tim Wright. These sessions invite Highland and Island organizations to discover how technology can be used most effectively with new and existing audiences. Sessions focus on providing practical advice on developing and creating digital content with the aim of improving working practices and developing new, immersive online interactions to better engage with online audiences.

Slots will be allocated on an individual basis, allowing XpoNorth specialists to offer personalized advice built around specific business needs.

For more information on the fall / winter program and to register for the individual session, visit www.xponorth.co.uk


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