“We want a competitive Inter with the best players, the future of income is digital”



Inter president Steven Zhang believes the Nerrazzurri should aim to use their income to build a strong squad by signing the best players.

Speaking at an event organized by Corriere dello Sport, as reported by FCInter1908the chairman explained the strategy to build the team and club for the future, with a focus on digital revenue.

The financial difficulties of Inter in recent years are well known, especially due to the problems related to the pandemic, but on the ground the level has remained high, and this summer they have once again shown their ambition in the market. transfers.

Zhang shared his thoughts on the Nerazzurri’s underlying motivations and project, both in terms of their ambitions on the pitch and how they intend to support it financially.

He noted that “As a football club, our core business is to build a competitive team to make the fans who follow us happy. There must be great players on the pitch.

“Our focus hasn’t changed for next season,” he continued, “we want to be able to entertain our fans by working hard and delivering the best performance on a sporting level.”

“Then the table results will be what they are,” Zhang continued, “but at the start of the season, the goal is to always aim for the best possible result in every competition we enter.”

He said it’s “Because we are Inter, we know our stature as a club and the trophies won throughout our history.”

“That’s what we’ve been trying to do for six years, and that’s what we’ll do in the future as well,” he said. “It’s a promise and a commitment that we aim to always keep.”

Regarding the club’s strategy which is moving towards digital revenue, the president explained that “I was born in the 90s, as we were growing up the world started to change drastically”.

“Until I was ten, we didn’t have much to do with computers and the internet,” he continued, “there were no video games or headsets, life was different .”

“Then all these technologies came into our lives and occupied our free time,” Zhang said. “As teenagers, we spent our time trying to find out all the industry news that was previously unimaginable.”

“We realized that in this age the internet is everywhere, digital media is everywhere,” he continued. “Every club should use it to interact with new generations.”

“It’s the only way to get people interested in our club and to make sure that we are known all over the world,” he said.

“I hope that the fact that I have become the youngest president in Italian football means that I can bring new things to my club and to the whole of the football sector, and we can have a positive impact on the people who surround us and interact with the younger generations,” Zhang reflected.

He noted that “We have taken initiatives by launching Inter Media House, which aims to produce more digital content to interact with fans on digital platforms.”

“Last year we unveiled a new logo for the club and changed all images related to the branding of the club as we believe our logo will not only be used in the stadium but in the digital world,” he continued.

“It should be easy to use in different situations and environments,” Zhang explained, “with a flatter shape and bright colors so that it’s easier to showcase in merchandising or digital images.”

“Fans were also able to use TikTok to enjoy content we couldn’t feature before,” he noted. “Every year we need every little detail to try to learn and change a part of ourselves and the club to make sure we become more digital and innovative.”

“It applies to all clubs,” Zhang explained, “No matter which ones, using digital platforms, media and digital content, and engaging with those around us through technology is one of the ways to ensure that the club can interact with people that we have not yet reached.

“As a club, we have always focused on television rights, stadium income and shirt sales,” said the president, “but now we are able to present our digital identity not only to the Milanese, but also around the world in different time zones.

He pointed out that “maybe someone sleeps during the game, but when they wake up, the images or interactions continue afterward.”

“That’s the goal,” he said. “Reaching consumers in broader contexts and with more skills than we ever imagined in the past.”

Zhang said: “I’m sure that in twenty years, when we talk about a club’s income, ticket sales or television rights will no longer be the main categories. Social media, metaverse and merchandising will be, all fully digital.

“It’s already happening,” he noted, “10-20% of a club’s revenue comes from here, and it’s only going to get more and more.”


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