WDET Digital Content and Strategy Manager » WDET 101.9 FM

Tony Brown

To apply, visit jobs.wayne.edu and search for posting number 046332


Sets direction and develops, coordinates and oversees content for the WDET website, social media and digital channels. Grows WDET’s online communities and increases engagement to drive audience growth for news, music and talk shows, as well as support fundraising and promotional campaigns. Reports to the Senior Director.


Develops the strategy and implementation plan for all WDET digital properties including website, mobile app, social media and email communications. Oversees the creation and integration of daily content on WDET’s website, mobile app and social media platforms. Leads and develops a team of professionals to collaborate with staff journalists; maintains relationships with a network of diverse contributors and source of external material to incorporate into daily content feeds.

Collaborates cross-functionally with news, programming, operations, membership, and business development teams to plan, develop, and create digital communication based on WDET data that drives business growth and engagement audience and members on WDET platforms, including website, social media and newsletters. Invites communities to contribute and respond or engage and interact with WDET programming content. Work closely with the digital editor and press team to identify new content strategy opportunities and advise on day-to-day optimizations such as headlines for search and social media. Must be sensitive to the importance of news and be able to act quickly to turn insights from traffic patterns into tactics to reach audiences. They will need to be able to evaluate long-term strategies on search engine optimization, recirculation, and user experience and make recommendations to achieve goals.

Manages digital and broadcast fundraising opportunities that deepen the audience experience and attract support from new and current donors through email, website, social ads, display ads, streaming platform ads, and radio broadcast.

Guides digital producers to develop a social media strategy and content calendar, creating best practices that increase and optimize social media footprint and engagement across all channels. Oversees the creation and maintenance of editorial and non-editorial content on wdet.org, including event pages, staff pages, employment page, etc. Oversees the quality and accuracy of all digital content. Proofread, proofread and fact check for a variety of informational and promotional materials as needed. Maintains and develops brand guidelines. Ensures these guidelines are followed for brand consistency. Manages the production of WDET digital assets. Maintains and catalogs assets including photography, video and past promotional material.

Using Google Analytics, evaluates the effectiveness of WDET’s digital platforms in engaging and growing audiences and generating revenue for the station. Reports metrics and insights from analytics. Collects feedback from program teams and makes recommendations to improve the reach and engagement of digital products.

Applies strategy, best practice research and creativity to increase engagement across all digital platforms. Techniques may include online events, contests, drawings and other interactions with our content. Develops and oversees processes and protocols for updating and increasing website copy. Acts as a liaison and resource within the University community and external partners and keeps abreast of industry developments and trends.

Performs other related duties as assigned.


Work reports to:
Senior Director/President

Management responsibility:
Develops policies and strategic plans

Supervisory responsibility:
Supervises associates below the level of supervision

Organizational responsibility:
Manages the sub-unit of a department

Financial Responsibility:
Monitor expenses

Customer responsibility:
Interfaces with customers excluding S/C/D

Freedom of action:
Subject to general supervisor comments


Requires a bachelor’s degree in digital marketing, communications, or related field from an accredited college or university. Applicants with an equivalent combination of education and experience may be considered.

Minimum of 5-7 years of experience in digital/multimedia content with broad responsibilities.
Requires leadership ability and experience in team building, work and workflow organization and staff development.

Knowledge, skills and abilities:

Superior verbal and written communication skills and attention to detail.
Strong analytical and problem-solving skills, including a high-level understanding of numerical measurements.

Ability to create promotions that attract new audiences/customers across all platforms.

Ability to develop engaging multimedia content, particularly effective communications for radio and web, announcements and print materials or commercials.

Ability to create and engage in communities through social media.

Demonstrated strength in cross-departmental collaboration and execution.

Ability to build, activate and leverage networks and engage communities through social media.

Experience in digital/multimedia content development using CMS and in-depth understanding of WordPress CMS software.

Demonstrated ability to write in a clear, informative and persuasive manner. Possess a versatile writing style with the ability to modify communication to meet audience needs.

Ability to prioritize and plan work activities; adapts to changing conditions. Demonstrated ability to complete tasks and manage projects properly, on time and within budget.

Can apply effective interpersonal skills to provide information, can listen and obtain relevant clarifications; can answer questions well; can speak clearly in positive or negative situations.

Must be committed to fairness and inclusiveness of diversity in word and deed and act as an advocate for WDET content and staff to represent the diversity of our community, with an emphasis on the audience , people/culture and content.

Understands the goals and mission of the department and work unit. Monitors own work to ensure quality. Can work effectively to meet deadlines and complete work in a timely manner. Strong project management skills.

Proficiency with Microsoft Office Suite, Google Analytics and Adwords, Basecamp or other project management software (WordPress) and email communication software (MailChimp). Basic to intermediate understanding of HTML and CSS. Familiarity with Adobe Creative Suite and Final Cut Pro preferred.

Able to build strong and healthy relationships as an approachable individual who builds trust and cultivates positive relationships with staff and collaborates well.

Must have an optimistic outlook and a positive attitude when striving to overcome obstacles and achieve goals. An action-oriented, enterprising and adaptable individual with innovative approaches to programming.

Knowledge of radio and public media is a plus. Knowledge of news, music and public affairs programming and how to present them effectively to an audience on multiple devices and platforms.
Understands the changing media landscape, including research on listening habits and smart devices and is willing to investigate what they don’t know.

Must have a sense of humor and be interested in the world.

  • Tony Brown is head of digital distribution for 101.9 WDET. Brown has a passion for house music, fitness, and a love for animals and nature.

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