Toyota renews its partnership with One Esports for the TGR GT Cup Asia

Toyota has renewed its partnership with One Esports to organize the Toyota Gazoo Racing (TGR) GT Cup Asia 2021.

The Japanese automaker claimed the tournament generated a total of two million views in 2020, crediting it with the mock racing industry, which has gained momentum in recent years, driven by professional drivers competing in electric motorsport.

“I am delighted to announce that we have partnered with Toyota Motor Asia Pacific for the second year in a row to present the TGR GT Cup Asia 2021 to a global audience,” said Carlos Alimurung, CEO of One Esports.

“This event bridges the gap between real world racing and esports and is a great opportunity for us to reach passionate fans of motorsports and simulation racing around the world, as well as capitalize on the rise in rapid popularity of the sector. With sim racing ready for continued growth, One Esports is honored to once again host the highly anticipated event. “

What is the (TGR) GT Cup Asia 2021?

  • The sports racing experience brings together the best e-motorsport racers from Asia on PlayStation.

  • The format of the TGR GT Cup ASIA 2021 competition has been enhanced to offer each rider the opportunity to clinch the coveted top two places to qualify for the 2021 TGR GT Cup World Final. Countries will also be ranked in a new system. of rewards.

  • The TGR GT Cup Asia 2021 will start with national rounds which will take place from August to September in participating countries. The 21 national qualifiers from India, Indonesia, Korea, Malaysia, Taiwan, Thailand and Singapore will compete in the regional finals in October for the chance to be crowned Asia’s fastest runners.

Why is this important?

  • The immense popularity of racing games such as Gran Turismo and Forza Horizon has led automakers to increasingly want to participate in the action in esports.

  • BMW, Toyota and Nissan have competed in global esports competitions including the 2017 European League of Legends Championship Series, the Overwatch League, and the FIA-certified Gran Turismo Championships.

  • In Asia-Pacific, Porsche hosted its first regional esports tournament in 2020, the Porsche Asia Pacific Forza Cup, which reached more than 24.7 million people in the region.

  • BMW has partnered with five of the world’s largest esports organizations – Cloud 9 (US), Fnatic (UK), Funplus Phoenix (China), G2 Esports (Germany) and T1 (South Korea) – each with up to 200 players fighting mostly in League of Legends.

  • At Nissan, in 2019, the Japanese car brand became the first automaker to partner with two of the biggest teams in the space – FaZe Clan and OpTic Gaming.

  • The partnership saw the Nissan logo appear on everyone’s competition jerseys and also gave team members access to Nissan vehicles, including the all-electric Nissan Leaf, to be incorporated into social and digital content.

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