Tasa Meng Launches Popular Dassai Shochu; Retailer to exhibit at Virtual Travel Retail Expo – The Moodie Davitt Report

Tasa Meng launched the Japanese alcohol brand Dassai Shochu at Taiwan Taoyuan International Airport in its main duty free departures store.

This is the first overseas launch of Dassai Shochu at an international airport, Tasa Meng Managing Director Gary Chau told the Moodie Davitt Report.

Tasa Meng continued to work closely with brand owner Asahi Shuzo Co to promote new products during the COVID-19 pandemic.

“Travelers are delighted to see the new products on display in the main store when they leave Taipei,” Chau said.

Dassai Shochu is made by distilling “sake lees”, a by-product of sake production. Production is limited and Dassai Shochu is based on strict sustainability principles, minimizing waste from the valuable Yamada-Nishiki rice base. For the full fascinating story of Dassai Shochu’s production, click here.

Dassai literally means “otter festival”. The term was coined a long time ago in the producing region of Yamaguchi Prefecture, when so many otters frolic in nearby rivers.

The alcohol is set at 39% abv which brings out the renowned aromas of the brand.

Business is improving; Tasa Meng to exhibit at Virtual Travel Retail Expo

Chau said passenger traffic levels, devastated for months by the pandemic, showed a hopeful life.

“The number of departing passengers has increased as families bring their children to the United States to prepare for the new school term, while business travelers continue to visit China.

Travel agents also organize vaccination rounds to other parts of the United States such as [US island territory] Guam.”

Faithful to its faith in the future, Tasa Meng will exhibit within the Retailer Emporium at the next Virtual Travel Retail Expo from October 11 to 15 (see graphic at the bottom of the page).

Taiwanese tour operator Ever Rich Duty Free Shop also exhibits, as do many other players including Qatar Duty Free, Dubai Duty Free, Harding, Starboard Cruise Services and Lagardère Travel Retail.

A stylish and high-profile activation for Dassai Shochu in the high-profile promotion area located in the Tasa Meng Main Departures Shop at Taiwan Taoyuan International Airport

Click on any of the images above or below to learn more about this extraordinary spirit as well as the craftsmanship and principles behind its production.

The Retailer Emporium promises to be a highlight of the Virtual Travel Retail Expo in October. Tasa Meng will be one of several leading travel retailers to exhibit alongside many top brands.

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