SBS acquires two Florida radio stations for $12.5 million


Photo credit: Eric Nopanen

Spanish Broadcasting System (SBS) acquired two FM radio stations in Orlando and Tampa Bay for $12.5 million. This acquisition makes SBS the largest Hispanic radio platform in Florida.

SBS is already a solid leader in one of the largest Hispanic audio markets in the country. The company says it will use its expanded footprint to provide unique advertising opportunities to its partners and forge closer ties with the Hispanic community.

Raúl Alarcón, President and CEO of SBS, mentioned, “We look forward to super-serving our audiences and advertisers in the Sunshine State and across the country with the best radio, digital audio and live event content, including the hottest and most iconic talents on air.” , specifically designed for today’s influential Hispanic consumer.” He continued, “The addition of this powerful ‘El Zol’ Orlando/Tampa duopoly makes SBS the largest Spanish radio owner in the state of Florida.”

95.3 WPYO of Orlando and 97.1 WSUN of Tampa Bay, both launched in the tropical format of “El Zol” 106.7 WXDJ of Fort Lauderdale, are the two radio stations acquired by SBS from Cox Radio LLC. In addition to those in Florida, SBS owns and operates radio stations located in major U.S. Hispanic markets, including New York, Los Angeles, San Francisco, Chicago, and Puerto Rico.

SBS also owns MegaTV, a television network with aerial, cable and satellite distribution across the United States and Puerto Rico, offering a large slate of live concerts and other events. La Musica, a mobile app providing Hispanic-focused music streaming content, is among the digital content distribution properties that SBS has its claim on. They also own HitzMaker, an app that focuses on budding artists uploading their music for a “connected network of influential radio professionals” to discover.

In the 1950s, SBS founder Pablo Raúl Alarcón Sr. launched his first radio station in Camagüey, Cuba. After emigrating from Cuba in 1960, he continued his career in radio, having acquired 14 radio stations in Cuba before moving to the United States. His son, Raúl Alarcón Jr., became president and director of SBS in 1985. In 1988, the company purchased its first FM radio station, 97.9 KLAX, in Los Angeles.

In 2002, the company launched its concert production arm, SBS Entertainment. Raúl Alarcón Sr. was posthumously inducted into the Billboard Latin Music Hall of Fame in 2009.

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