Digital Content Creators To Lose More Money Due To Animal Market Restrictions



Pakistan’s nascent digital media industry contributes millions of rupees to the national economy in the weeks leading up to the Eidul Azha festival. For the past two years, however, running what is believed to be Asia’s largest sacrificial animal market located in the suburb of Sohrab Goth in Karachi has created problems for digital content creators.

The Sindh government, on the other hand, seems to be doing nothing about it. The marketplace which runs under the administrative control of the Cantonment Board Malir (CBM) and spans some 960 acres has, for all intents and purposes, barred creators of digital content from going live from the marketplace or showing anything that could put them in a bad spot. light.

Last year, digital content creators were asked to sign an agreement requiring them to report only on the positive side of the market and thus ignore any violation of standard operating procedures designed for the Covid-19 pandemic. This year, they have apparently been completely banned from coming out live on the market.

This is the third consecutive year that CBM has contracted Insight Solutions for media management. The company has set up its own Facebook page and Twitter account under the name Maweshi Mandi, and it uploads and posts videos daily promoting the sacrificial animal market.

During one of their Facebook Live sessions, this correspondent asked why other content creators are not allowed to stream live from the marketplace. The person doing the session live called Sherry replied that she was running the official market page and that it was only her right to go live.

“They [the content creators] should save [and not go live], he stressed. “They show Ulti Seedhi [wrong] things during live sessions, which is not a good practice.

He said live cattle market sessions can only be seen on their official page. When asked under what law they restrict live sessions of content creators, he replied that there was no point in discussing this and that the correspondent should go to his media cell at the market. .

The next day, during another live session of Sherry on their page, this

The correspondent pointed out that a few content creators had left the market despite the restriction. Sherry replied that they would impose a ban on anyone who made a living from the market. “This person will not be able to enter the market,” he warned.

Financial losses

The News tried to find out how content creators earn during Eidul Azha. Since everything has gone digital, even the buying, selling and marketing of sacrificial animals has gone digital.

Big cattle farm owners who buy millions of rupees worth VIP space inside CBM’s makeshift animal market before Eid invite bloggers and other digital content creators to visit their tents in the market, to make videos and publish them on their respective digital platforms, and go live.

“It’s all part of our contract, and we charge them,” said a content creator who has been covering the makeshift livestock market since 2014. “Now our market entry is questionable.”

He explained how he buys an entrance pass costing thousands of rupees from the market administration, goes around the market and covers its various aspects. “My audience is in the millions. They are crazy about the animal market. If I don’t go live, I’ll end up losing my audience, which I’ve built up through hard work over the past six years.

Last week, he said, he got a contract from a few posh cow owners to shoot videos and go live from their VIP tent. “I took money from them and I was supposed to live off their tent every day, but now the market administration doesn’t allow it. Instead, they go live from their page and steal my audience. It is sheer injustice. “

A Facebook page by the name of Cattle Craze was live from the market on Sunday night, and eight minutes into the session, someone interrupted them and asked them to end it.

When this correspondent contacted the number mentioned on their page, one of their reporters said their Facebook Live session was forcibly interrupted and they were escorted to the media cell, where they were told that they were not authorized to broadcast under any circumstances. “Not even after registration.”

He pointed out that their motivation is not to show anything against the animal market, but to retain their audience and portray the energy inside the market.

Official version

One of the animal market spokespersons, Zaki Abro, told The News that anyone who owns a cell phone becomes a journalist and there is no one to control it. “Once they are registered, they are allowed to make a report in the market.”

Insight Solutions CEO Yawar Chawla, who is also a market spokesperson, acknowledged that Insight Solutions has the official Animal Market page. He claimed there was no ban on making a living from the makeshift animal market.

He stressed that the only condition is to register with them. “The more of them there are to live, the better it is for us,” he said. This is, however, contrary to what Sherry had said of their

official Facebook page.

Legal status

Article 19 of the constitution (Freedom of expression, etc.) reads as follows: “Every citizen has the right to freedom of expression and expression, and there is freedom of the press, subject to any reasonable restriction imposed by law in the interest of the glory of Islam or the integrity, security or defense of Pakistan or any part of it, friendly relations with foreign states, public order, decency or morality, or in matters of contempt of court, [commission of] or incitement to an offense.

Last year, speaking on the same issue, the executive director of the Digital Rights Foundation, attorney Nighat Dad, said there was no law specifically formulated to regulate bloggers or vloggers.

Explaining the legality of the case, she said the protections the country’s constitution and other laws give to the people also cover bloggers and vloggers.

“Banning bloggers from making live videos and covering anything that could be perceived as negative by management is a double wrong: it violates the blogger’s right to freedom of expression and the blogger’s right to information. ‘auditor.


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